Position Statement Part 1 and Part 2

Marketing expectations of 2020

Test. Learn. Repeat

Legacy Design and consultancy market with the understanding that Relationship-building precedes the sales pitch and that the day to day client experience is a marketing strategy within itself Focusing on developing a vast portfolio of brand advocates.  It is a necessity to accomplish our aims and vision as a business and develop ourselves with an aim of exceptional standards in the future.

 

There is an immense existing market that provides high quality work, so as a firm we must strive to make high quality work a necessity and an everyday goal within the business. As an international profession we cannot progress without the development of marketing that responds to the development of the firm. To be successful we must bring in new exciting projects to our business and attract new clients.

 

With the prospect of the decrease in population growth by 0.5% the need for building is still very high in large commercial arenas and projects. Legacy Design will use strategic planning and “what if” thinking, to create an environment and brand experience that enhance the business.

 

2020 Markets

 

Employment of architects is strongly tied to the activity of the construction industry and Governments both in Britain as well as all around the world, support withdrawal cuts that were made a decade ago. Due to the 2009 economic crisis, taxes had been adjusted in order to resist a budget deficit. Strong growth is expected to come from non-residential construction as demand for commercial space increases, Residential construction, buoyed by low interest rates, is also expected to grow as more and more people become homeowners. Developing countries have been given time to achieve the same economic standard as the 1st world countries. The new development in these countries brings new existing markets in but there is still a need for a big progress as some countries are still nothing like normal.

 

Technology

Rapid changes in the digital marketing and fast moving technologies are very apparent in the new contemporary way of like. This change has forced most marketers to patch together technology and processes simply to keep up. This has led to a disparate collection of ad hoc technologies and channels, suboptimal processes and complex operational structures within most marketers. With extensive knowledge of the marketer technology and environment, Acceleration has developed an enterprise architecture solution to measure attribution, radically improve customer engagement across all touch points and create a solid foundation for your future sustainable growth.

 

 

Impact of the fluctuation in marketing.

 

Marketing is an ever changing and ever growing aspect of design and various changes influence the success of certain marketing schemes and how it is perceived globally. Technologies encourage better communication with different calibre of clientele. Large brands are being designed, bought or linking together to create consumer media platforms. The change in marketing brings attention to large companies like Legacy Design and consultancy, and strengthens the connection between each individual within the firm as well as making it more of a competitor in the market place and to penetrate into new ones.

 

What is our product?……………

 

Brand strategy

Branding is a fickle aspect of marketing and reshapes itself to suit the times and client basis but as a business we are very strict in our aims to inspire loyalty, and expand into new areas of opportunity. Each element contributes to a unified brand language that relates to the sensuous nature of Legacy Design and consultancy. We see ourselves as offering a unique and diverse talent that makes us one of the more prestigious firms in Europe.

 

LD

 

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”

 

Our name comes from simply the aim of what our practice strives to achieve. Design that oozes innovation and sustainability that, purely accomplishes ‘Legendary’ structures.  It directly reflects our identity as a business, what we do , who we are and how we achieve what we achieve (with high quality assured ideas). The square is one of the oldest, the simplest, and the most universal symbols of masonry. It’s something that for us is rigid and has balance like the balance that we are creating in our firm. Using the indented arrows to express progression movement and development. Grey is a colour associated with longevity, as well as a sleek and refined conceptual psychology. It is a dignified, conservative and authoritative and represents intellect. It is generally perceived as strong and sophisticated.

 

A well-defined brand architecture strategy is essential in ensuring that mergers and acquisitions add shareholder and brand portfolio value

 

Branding is an incredibly effective means of communication as it enables us to attach ideology to symbols and names. Legacy Design and consultancy is a firm that is cooperating social responsibility and good quality work, is affordable and time consuming and we want our addressees to think of that when they see or hear our brand. Our brand is an extension of our reputation, we need a brand so we have an association with our Name, our firm is the brand.

 

 

 

 

 

Our previous success and diversity along with our background knowledge and work experience in various fields gives our firm a vital, extensive contact portfolio with access to potential clients. But in the globalised branding climate today this is not enough which is why we have developed a strategic plan of our target markets encouraging ides into how we will promote ourselves as a brand.

 

4P’S

 

Having a sharply defined position for your architectural practice goes a long way in setting your firm apart from others. Branding is a concept that expresses how we are perceived in the market and how the firm can be identified as, what and who we are. This supports the idea of a positioning statement. As a collective Legacy Design and consultancy has positions in the market as each member of the team comes from a varied field of work experience. Coming together to develop one company puts us at an advantage to merge into vastly expansive field. Working with the ‘4p’s’ of a positioning statement it was essential to explore parts 3 and 4. The understanding of a target market and how we would benefit them.

 

BY LAUREN WARD

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